All results
Crowdfunding · Consumer Product
$715K raised on kickstarter
I ran every paid channel for the Aracna launch, driving a Kickstarter to 3,575% of goal with 10,016 backers.
$715KRaised
3,575%Of funding goal
10,016Backers
The situation
ZipString was launching Aracna on Kickstarter and needed a launch that did more than hit its goal — it needed the day-one velocity and backer volume that signals a winner to the algorithm and the press.
What I did
- Owned all paid acquisition across every major platform — Meta, TikTok, and Google — under one coordinated strategy.
- Built a pre-launch funnel to bank reservations and engineer day-one momentum.
- Tested creative aggressively across channels to keep cost-per-backer low as spend scaled.
- Aligned the ad push with the campaign timeline to concentrate momentum when the algorithm rewards it most.
The outcome
The campaign finished at 3,575% of its funding goal — $715K raised from 10,016 backers — turning a single product launch into a category moment.
Channels & systems
Meta AdsTikTok AdsGoogle AdsKickstarter
Want numbers like these for your brand?
I take on 4-5 clients at a time and you work directly with me. Book a growth audit and I'll show you exactly where your fastest wins are hiding.
Get Your Growth Audit