30x return on ad spend
$30K in paid media turned into $930K of pre-booking revenue for a boutique desert resort — one of the highest-ROAS crowdfunding launches I have ever run.
The situation
Travis Chambers was launching OutpostX, a boutique desert resort, through an Indiegogo pre-booking campaign. Hospitality crowdfunding is an unproven category — there was no obvious playbook for selling stays in a resort that did not exist yet, and the launch had to fund fast to build momentum.
What I did
- Built a pre-launch reservation funnel to capture interest and warm an audience before the campaign went live.
- Produced founder-led creative that sold the vision and the experience, not just a discount.
- Ran tightly-managed Meta campaigns with aggressive retargeting on everyone who engaged with the funnel.
- Layered an email sequence over the top to convert fence-sitters during the open window.
The outcome
The campaign turned $30K of ad spend into $930K of pre-booking revenue — a 30x return — and raised $944K in total. The same system later produced $130K from a $10K spend on Travis’s wellness retreats, a 13x return.
“We worked together on an Indiegogo campaign for my boutique resort OutpostX, and we got a 30 to 1 return on ad spend — $930,000 in pre-booking revenue off of $30,000 in ad spend. Whenever I need things to happen in the e-commerce world with ad buying and funnels and email, I go to Colton.”
Channels & systems
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