All results
E-Commerce · Supplements
$18M revenue generated
A single supplement brand scaled to $18M in sales at a 6.14x blended ROAS, with 442K emails collected to compound revenue long after the click.
$18MRevenue generated
6.14xBlended ROAS
442KEmails collected
The situation
Team Keto had a strong supplement line but needed acquisition that stayed profitable as spend scaled — and a way to own the customer beyond a single purchase instead of renting attention from the ad platforms.
What I did
- Built the full conversion system end to end — landing pages, checkout flow, and upsells — to lift average order value on every sale.
- Scaled paid media across Meta and Google with a creative-testing cadence that kept ROAS stable through fatigue.
- Captured email and SMS at every step, growing the list to 442K contacts.
- Ran automated lifecycle flows and campaigns to drive repeat revenue from the list, not just new customers.
The outcome
The brand generated $18M in sales at a 6.14x blended ROAS, with a 442K-contact list that keeps producing revenue on autopilot — proof the funnel and lifecycle systems compound long after the ad spend.
Channels & systems
Meta AdsGoogle AdsEmail & SMSFunnels
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